Register now!and get more exciting experience!

Log in

第一夫人彭丽媛引领中国本土服饰热潮
Peng Liyuan, China’s first lady, leads a surge in local fashion

editor  13-05-02 16:42

Language:中文 pin yin English

      2013年3月22日,中国国家主席习近平携夫人彭丽媛出访俄罗斯、非洲。随后,“第一夫人”彭丽媛的风采不仅受到了海内外媒体的高度称赞,而且其着装则更是引发世人极大的关注。“第一夫人” 精彩亮相的外套和皮包等均来自中国本土品牌——“例外”和“无用”。一时间,国人掀起了关注本土服饰的热潮。3月27日下午,位于北京海淀区当代商城的“例外”专卖店,店员正在忙着接待来店顾客以及电话咨询。 “4天前,几乎从来没有人打听过这个牌子”。
On March 22, 2013, Xi Jinping, China’s chairman, took his wife Peng Liyuan when he visited Russia and Africa. Later, the charisma of the first lady was not only highly praised by the media at home and abroad, but also her clothing was given great attention by the people. Her coats and bags were all Chinese local brands known Liwai (“Exception”) and Wuyong (“Useless”). This raised Chinese people’s passion towards local dress. On the afternoon of March 27, the assistants at Exception’s exclusive shop in Dangdai Shopping Mall in Haidian District, Beijing were busy receiving clients and answering telephone inquiries. “There was almost no one asking about this brand four days ago.”
    “彭丽媛选择国产品牌,对中国时尚产业所起的营销作用非常大。”广州服装行业协会秘书长吴郑宏评价说,经过多年耕耘,中国服装业正在告别传统的代工和低价值的出口发展路径,向以内需为主、追逐个性化和高端利润转型,“彭丽媛的首秀和‘例外’的走红,是这种转型的标志性事件。“第一夫人”带来的示范性效应,已经给中国本土服饰的发展带来了一个有利契机。
“That Peng Liyuan chose local brands greatly improved the marketing of the Chinese fashionable industry,” said Wu Zhenghong, secretary general of Guangzhou Clothing Industry Association. After many years of development, Chinese clothing has transformed from developing traditional equipment and low-cost export manufacturing to giving priority to domestic demand and pursuing individualized and high-profit margin products. The debut of Peng Liyuan and the popularization of Exception is an iconic transformation. The demonstrative effect brought by the first lady is a turning point in the development of local Chinese fashion. 

图片:http://focus.stockstar.com/SS2013040400000747.shtml

版权所有:MyEChinese

Share |
Edit on13-12-03 10:32